The social web is so superficial. There is so much rubbish online, which is not worth your time. While content networks start pimping their headlines to an extend, that is no longer acceptable, marketers are coming up with new buzzwords like content marketing and other digital pseudo-relevant concepts. The only way to get rid of this is to unfriend everyone in your digital network who is promoting all those nonsense videos and articles. Casey did so – read his approach on medium.com.
Facebook is boring, it used to be great now it’s boring. I used to have 200 friends now I have 1500. There is no way I know 1500 people. Draconian measures must be taken to save my relationship with the social network. The unfriend button is my path to making Facebook an enjoyable experience once again.
There is only one substantial concept that draws my attention online: Storytelling.
Kids love stories, so why should not we love them too. We’re all just older versions of kids. 🙂 I like stories, with substance or with a special visual approach, that you can dive right into. As you might have read on this blog already – I like outdoor videos – things I would love to experience – places I would love to visit – people I would like to meet and talk to. So story telling is nothing new, but it is something that can be done online in an impressive way and without any censorship.
As my professional background is marketing and pr I’ve seen a lot of concepts, failed approaches by companies and agencies, but I’ve also seen interesting stuff during the last three years. Let’s start with a favorite piece: Very simple and relaxed, a road movie.
Ralf Becker and Chris Stegemann on their way from Paris to Le Mans in an all electric smart convertible. Watch the trailer
and their full version.
PS: The old grumpy professor on this articles header image is Ralf Becker. 🙂