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How digital rocks automotive premieres: From stories to next level event communication

If you are a car guy, you know it’s this time of the year again. Frankfurt’s international motor show (IAA) is getting ready to host hundreds of thousands of visitors and showcase the latest and hottest vehicles for car aficionados from all around the world. You see it on Instagram, Twitter and every car magazine […]

#MayWeRun – Participants

May 1st was a disgusting, rainy and cold day. Not the best start for this months challenge. This fact makes me even prouder, as so many of you committed themselves to some serious goals. Find the full list of participants below. They will appreciate your comment or like. My personal highlights: Martin aiming for 30 chocolate bars (thats one […]

My next adventure: #switchtoEQ

The future of the automobile is going to be electric and so will be mine. I have had the privilege to build up blogger relations for Mercedes-Benz and all other Daimler passenger car brands since summer 2011. During that time I met amazing people and had fantastic experiences – as my Instagram account might tell […]