Alle Artikel in: Being a media guy

All about my professional career. Passionate projects, social media and more.

How digital rocks automotive premieres: From stories to next level event communication

If you are a car guy, you know it’s this time of the year again. Frankfurt’s international motor show (IAA) is getting ready to host hundreds of thousands of visitors and showcase the latest and hottest vehicles for car aficionados from all around the world. You see it on Instagram, Twitter and every car magazine […]

My next adventure: #switchtoEQ

The future of the automobile is going to be electric and so will be mine. I have had the privilege to build up blogger relations for Mercedes-Benz and all other Daimler passenger car brands since summer 2011. During that time I met amazing people and had fantastic experiences – as my Instagram account might tell […]

The idea of an authentic social web

Everyone is talking about authenticity as the major asset of social media success. You are told, that this is THE difference between staged, bought and influenced messages or images from media companies, Hollywood, politicians and others. But how authentic is what you post on Facebook, Twitter or your own blog? I don’t wanna start this post with […]