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#RunThatJune – Let’s start a proper social media fitness challenge

New month, new challenge. After a great challenge in May we team up to make June an even sportier month. I personally reached my running goals (141/120) as well as cycling (89/80) and swimming (2.4/2). There is room for improvement re push-ups & pull-ups though. So let’s improve that in June. See our goals below and follow us at #RunThatJune


#MayWeRun – Participants

May 1st was a disgusting, rainy and cold day. Not the best start for this months challenge. This fact makes me even prouder, as so many of you committed themselves to some serious goals. Find the full list of participants below. They will appreciate your comment or like.

My personal highlights:

  • Martin aiming for 30 chocolate bars (thats one a day)
  • Nina with 500 kilometers
  • Seb with 750 burpees
  • David with 10 pull-ups
  • and everyone else who is willing to do this in public

So may we run together?


The guy who made me add push-ups to my monthly goals – #MayWeRun

If you are not into fitness apps you might need to google Florian Gschwandtner. He is one of the founders and CEO of runtastic, the running app company, that got aquierred by adidas in summer of 2015 for rumoured 220 Mio Euro. He is not yet part of the #MayWeRun challenge, but his performence lead to broadening my view from just running to push-ups, pull-ups and more.


#MayWeRun – Let’s get started

This is a casual social media fitness competition: Set your personal goals for May 2017 and share them as a comment underneath this article. It can be running, pull ups, cycling, any sport … as long as you can track it and are willing to push yourself. Share your success as well as struggles with the Hashtag #MayWeRun.

I had a pretty good running month in April and would like to keep the momentum. Who else needs a bit of extra motivation?

My personal goals for May:

  • 120k running
  • 80k cycling
  • 1000 push-ups
  • 100 pull-ups
  • 2k swimming

I  will be using #MayWeRun as a question and a statement at the same time. Please join me. Set your own goals.

Update 01.05.:
Participants & social media postings are displayed on a seperate site.


A Dad and his boy – surfing around the world

Five years ago a Hawaiin family traveld the world for 18 months with their young kids. Joined by a film crew to live in 15 countries and surf the best spots on this planet. They have shared their experience on a blog during the trip and published a heart warming trailer on vimeo. But after that … pure silence.

But guess what!? In 2017 the movie „Given“ will be finally released online. Starting February 28th here. Yeah!

I am really curious what happend. I wrote a few emails and commented on social media, but no reaction. I really thought that „The Goodwin Project“ was canned and one would never see a full film, nor get any insights why it failed. Was it too complicated? Can you survive 18 months with a film crew, that were your friends at the start? Can you agree on a story and an angle to it in post production, if it’s the life of your son?

Given is a six year old boy who’s father takes him, his Mum and his new born sister on a journey around the globe. Showing them and us the curious and beautiful world we are living in. Sometimes I wish I could just do the same with my kids. Escape from everything and show them what freedom feels like and how colourful nature can be.

If you live in Berlin, Hamburg, Cologne, Munich or Vienna you will have a chance to see one of the very few screenings in Europe. Check out the dates online. I am very excited about the movie and its soundtrack, which was created at Geaorge Luca’s Skywalker Ranch.

Enjoy the latest trailer. I’ll keep you posted how I liked the full 74 minute version of the story.

Given is the simple yet powerfully contemplative story of a unique family legacy come full circle. Told through the visceral experience of a 6 yr. old, Given follows legendary surfers Aamion and Daize Goodwin from their island home of Kauai through 15 different countries in the quest for surf and to fulfill a calling handed down through generations.

Empower your kid to dream and not just be „alike“

„Being a Dad“ is one of the most important parts of my life. Therefore I wanted this to be reflected here in the blog, but couldn’t make up my mind how personal I should get. This is why the category is almost empty. Today is a turning point. At least it is a first step.

I was browsing Vimeo and stumbled upon an animation short from Daniel Martinez Lara & Rafa Cano Méndez. It is called „Alike“ and it’s a beautiful piece about life and education.

The plot: A dad and his son share the same routine. They pack up there stuff in the morning, go to work or school, do what they are told to and return home. Tasks get heavier, creativity and joy are reduced to a minimum. You can really see how all of this fades away. In the end dad and son start losing their individuality and become like everyone else. Although the kid had a dream – to become a violinist –  and was creative in the first place, it was just told to become „alike“ everyone else. The beautifully animated 3D characters by Barcelona based „Pepe School Land“ will realize in the end what they almost lost.

„You often wonder what is the best thing for your children. This short movie intends to be a reflection in that sense“Daniel Martinez Lara

Our generation should do better and get this straight away. Life is not about fulfilling a duty. It is about giving our kids strong roots, so they can grow and develop their individuality. It is not important to bring these small plants to blossom as fast as possible. What counts is to enable them – even if it is slow and steady – to become an individual, be creative and do something they love, so their blossom lasts a whole lifetime. Pursue your dreams!

Enjoy „Alike“:

If you want to know more about the production and animation process you should check out the making of below or surf to It took over four years to create this story. The soundtrack is just beautiful. A well deserved „Vimeo Staff Pick“.

My next adventure: #switchtoEQ

The future of the automobile is going to be electric and so will be mine.

I have had the privilege to build up blogger relations for Mercedes-Benz and all other Daimler passenger car brands since summer 2011. During that time I met amazing people and had fantastic experiences – as my Instagram account might tell you 😎. I learned a lot from Toby who kicked off this new way of PR and had trust in myself and my digital expertise. While instagramers and youtubers were on the rise my job grew into Influencer Relations & Social Media PR making it even more challenging, complex and exciting. As you might have seen #ilovemyjob and the people I work with. But after 66 months it is also time to move on.

The next big trend for Daimler and the whole industry will be connected, autonomous, shared and electric vehicles. This creates a whole new world of opportunities and brings up a lot of open questions and challenges. We have launched a new product brand exactly for this new generation of vehicles. We call it ,EQ’ and starting January 1st, 2017 I am going to be its PR spokesperson.

I will neither leave Daimler nor Global Communications Mercedes-Benz Cars but will focus 100 percent on EQ! So I will still be able to work with all the great people while exploring something new. I am very happy and grateful for this opportunity.

Future, here we come!

More about Mercedes-Benz EQ on

CES 2016 – Missing Las Vegas

I am very privileged to travel to great shows and amazing locations around the globe due to my role at Mercedes-Benz. The best part is to meet amazing people and work with fantastic colleagues. My first trip in 2016 was meant to take me to Las Vegas‘ CES.

I have been there in 2012, 2013 (during #mbrt13) and 2015 (when we revealed the #F015). I did not make it in 2014 and I will miss it this year.