Jahr: 2015

Frankfurt here we come to see the new Mercedes-Benz Concept IAA

I am on my way to Frankfurt to get ready for the bi-anual International Auto Show (IAA). A super highlight for everyone in the industry. Mercedes-Benz is going to host a media night in the „Festhalle“ in Frankfurt with a spectacular concept car called „Mercedes-Benz Concept IAA“. IAA stands for „Intelligent Aerodynamic Automobile“. You can […]

The idea of an authentic social web

Everyone is talking about authenticity as the major asset of social media success. You are told, that this is THE difference between staged, bought and influenced messages or images from media companies, Hollywood, politicians and others. But how authentic is what you post on Facebook, Twitter or your own blog? I don’t wanna start this post with […]